CRM and social data are two important things that can added together to make your ad targeting more effectively and it can also help you to reach out with your audience effectively. Both these data are a perfect choice for your digital marketing campaigns. There are steps that can help to make use of these two important systems. CRM or customer relationship management helps you to access the present and future audiences using their data. After getting the details about them which only includes the email addresses, it is possible to divide the list based on your data. The CRM data can be a great option if you want to create your own email campaign to make it more unique. It is also possible to divide the customers who are regular in purchasing your product and include them into the email lists.
Social data can also be helpful in improving the advertising campaigns and it is considered to be intangible when compared to the CRM data. You can always use your analytics dashboards to control the social accounts as it will have the entire data about your channels. It is not possible to see the user level details as you can just see the basic trends. You cannot be completely aware of your campaign targeting till it gets over. Putting both CRM and social data to create social advertising campaigns you must be able to guess the data using your ad targeting. In Twitter, you can upload the email lists into ad platforms directly to make the users to match with their email addresses. Then it is possible publish your ads to the users who have been successfully matched. The user’s activity is tracked in Twitter with the help of the email address and you can upload various lists related to your targeted audience segment.
You must follow a particular method to upload CRM data in Twitter. To do this, first log into Twitter ads dashboard, then select Tools and Audience Manager. Now you will see an option Create New Audience, which must be selected and choose Upload Your Own List in drop-down menu. Try to customize the name of your audience and also choose data type that you are planning to upload. You must select the Email Addresses in Specify Type of Data in Your File and upload the CRM data. Once the data gets uploaded, select the option Create List Audience. You can only use the Twitter audience only after a day after creating it.
Anyone will be able to achieve success in social advertising by combining both these data together. To get this process done in a perfect way you must make sure that the CRM data is divided correctly. According to a study, most of the email campaigns have been effective if they are combined along with the social ads. The same type of option is also used by other social media platform such as Facebook to include both CRM and social data together.