Those who are using Twitter ads would like to get their investment back in a better way. There is a ad quality score used by Twitter that helps to check the ads displayed and the amount paid by the user. You can follow a proper method to create your own Twitter content to improve the ads quality and increase the return on investment. Twitter is expected to support the engaging ads with rewards and also oppose the ads that are not performing well. This is almost similar to quality score from Google AdWords that features same type of algorithm in rewarding the engaging ads. Just follow this simple method to support Twitter ads score algorithm for better engagement in the Twitter ads campaign.
1. Twitter ads with creativity- The Twitter users always like to see new and fresh content, so it is always important to make your ads creative. Try to make your each ad to be different from the first ad. Even though the content in the ad is same, try to represent it in such a way that is looks creative as well as unique. This will provide a higher engagement as well as visibility for your ad. Don’t use same ads for a long time as it will not attract any audience, but make some changes so it looks unique to people who see it.
2. Take advantage of existing engagement- Try to use the already existing good tweets to promote your ads than spending more money to engagement. Paying more money for high-engagement tweets can only increase your organic performance, but people will like to share only popular tweets available in their networks. Promoting a content which is not popular among the people will not get any engagement and paying money for this will be a real waste. The organic engagement received for your ads will also be very less when compared to the ads which people want to see. Also avoid making payment for those which people are eager to see as it can be a waste of money. They would like to share the tweets that are popular, so investing to promote such a tweet can be avoidable.
3. Narrow your target- Try to use ad targeting features available in Twitter to find the most suitable audience for your ads. By doing this you will be able to narrow your searched people in a particular area and increase the tweet engagement. There are different types of targeting options available in Twitter that can be used to improve your ad targeting strategy to try. Try to create the ad that is more relevant to your audience which can create a chance to increase the engagement along with quality score. Twitter campaigns can be really effective, but you must know the best ways to use it in a proper way. Give more attention how the Twitter ads work within an algorithm to improve the engagement and get successful.